Credit card companies have no doubt spent billions of dollars on advertising in order to get their credit card in a consumer’s wallet or purse. As a result, they have collected billions of dollars in payments from consumers on credit card balances and debt. Surprisingly, one credit card company decided to return some of that money to its cardholders this week. Only this time, rather than cash back rebates, frequent flier miles, or a no interest balance transfer to increase their use of plastic, they did so to get them to stop reaching for their credit card of choice.

Select American Express credit card holders will receive $300 to pay off the remaining balance on their American Express card by April 30th and close their account.